A storage catalogue is made by a small number of people arguing about millimetres. Below is who does what, described by the decision each role owns rather than by a name and a headshot.
The names matter less than the decisions, so what follows is the shape of the work: six roles, and the questions each one settles before a bin reaches a shelf.
Decides which sizes a collection needs and, harder, which ones it does not. Most of the argument here is about the gap between two sizes: a bin that is one inch narrower than the one above it splits the range without helping anybody choose. This role also kills sizes that sell adequately but confuse the shelf.
Works backwards from cabinet and appliance interiors rather than forwards from a nice-looking shape. Standard fridge shelf depths, the clear width inside a 24-inch base cabinet, the height under a bathroom sink around the trap: these numbers set the outside of the product, and the styling happens inside what is left.
Chooses resin and wall section for each part, and signs off the tooling that will make a hundred thousand identical copies of whatever is agreed. Handles are the recurring fight: a handle cut too generously weakens the rim, and a handle cut too tightly is unusable with wet hands.
Runs the checks that catch the failures customers actually report: short counts in multipacks, handles that flex more than the sample, lids that seat on one corner. Measures rather than looks, because a two-millimetre drift is invisible to the eye and fatal to a stacking pair.
Shoots on white, shows the thing at the size it really is next to objects people own, and writes the description. The internal rule is that every sentence has to survive the product arriving: if a phrase would make somebody opening the box feel misled, it does not ship.
Keeps the figures on these pages current, marks products that have no current price rather than hiding them, and maintains the sources on the pages that touch food, damp and child safety. When a claim cannot be checked, this role takes it out.
Two things this list deliberately does not claim. We do not describe a founding year, a family story or a factory floor, because a catalogue site is not the place to invent one. And we do not take your payment, hold your parcel or process your return: the buy button hands you to the store where the order is completed, and everything after that happens there.
What the roles above decide is visible in the catalogue itself: see BINO or read how it is made.